"Amazon Plans Paid Version of Alexa for Summer Launch"

Amazon is reportedly planning to launch a subscription-based version of Alexa, called "Alexa Plus," with generative AI support on June 30. The paid version aims to offer more advanced AI capabilities than the free version but has faced challenges in testing, including long or inaccurate responses and difficulty with multitasking. Amazon executive David Limp previously mentioned the possibility of a subscription model for Alexa, emphasizing the need for the assistant to be remarkable before charging customers. This move could help Amazon catch up with competitors like Google Assistant and Siri.