"Sports Leagues Embrace Apple's Vision Pro for Enhanced Fan Experience"
TL;DR Summary
NBA is planning to incorporate Apple's Immersive Video format into its events, starting with the All-Star Weekend, to enhance the at-home fan experience. NBA commissioner Adam Silver and Apple CEO Tim Cook discussed the future of the app and the potential of VR content, with Silver emphasizing that it offers a better experience than sitting courtside. The NBA app is now available on Vision Pro, offering features like Multiview and real-time stats.
- NBA planning more Vision Pro content and features: 'Better than sitting courtside' 9to5Mac
- MLB launches new app on Apple Vision Pro MLB.com
- NBA Looks Into Using Next-Gen Apple Cameras for Vision Pro Sportico
- MLB debuts mixed reality app with Apple Vision Pro Sports Business Journal
- Leagues Embrace Apple's Mixed-Reality Device, Raise Questions Front Office Sports
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