"TikTok Expands Video Length, Embracing YouTube-Style Content"

TikTok is encouraging creators to post horizontal videos longer than a minute, promising to boost their visibility within 72 hours of posting. This move marks a significant shift for the platform, which has traditionally focused on vertical, short-form content. The push for longer, horizontal videos reflects TikTok's ongoing evolution towards a more YouTube-like model, including testing 30-minute videos and introducing a paywall program for longer content. This shift may lead creators to repurpose their YouTube material for TikTok, as both platforms continue to borrow features from each other.