"Instagram Introduces Ads in Search Results"

Instagram is testing ads in its search results, with plans to launch the new placement globally in the coming months. The ads will appear for search terms that fall within the platform's community and recommendation guidelines. Instagram is also rolling out "reminder ads," which send push notifications to remind users of upcoming events or important dates, but only if they opt in to receive them. The platform has been adding more and more ads over the years, and now they populate the Explore page, Explore feeds, Reels, Stories, and even user profiles.