"Real Estate Embraces Gaming Tactics to Boost Home Sales"

Real estate developers are using cutting-edge technology inspired by video games like Fortnite to create life-like virtual tours of properties before they are built, boosting sales and providing clients with a sense of the space. The technology, called "Unreal Engine 5," allows for photo-realistic visuals and client customization without the need for virtual reality goggles. This technology has been used for 40 different properties and has reportedly increased sales for Related Group's South Florida condominium buildings. Despite the significant cost, developers see it as a valuable investment for both sales and design purposes.