"Revolutionizing NPC Interaction: Ubisoft's AI Advancements in Gaming"

Ubisoft is working on a project called NEO NPC, aiming to use generative AI to create non-playable characters (NPCs) that can engage in more realistic and dynamic conversations with players. The project involves using prewritten backstories and personalities to generate responses on the fly, with the goal of creating a "real conversation" experience. While the NPCs will have limitations based on their role and character arcs, the project is still in the prototype stage and requires further development before being implemented in video games.