"Ubisoft Urges Gamers to Embrace Game Subscription Services Without Owning Games"

Ubisoft's director of subscriptions, Philippe Tremblay, believes that players need to become "comfortable" with the idea of not owning their games as the company rebrands its subscription service, Ubisoft+ Premium, and expands its offerings. Tremblay argues that gaming should follow the streaming trend seen in other entertainment sectors, emphasizing that players won't lose their progress and will have access to games when they want. The service currently offers access to new games on Xbox, PC, and Amazon Luna for a monthly fee, with plans for further expansion and inclusion of upcoming titles.