"Sony's Aggressive PC Strategy Aims to Boost PlayStation Profit Margins"

Sony's president and PlayStation chairman, Hiroki Totoki, aims to improve the gaming division's profit margins by focusing on hardware and first-party games. He emphasized the difficulty of cost reduction in the current console cycle and hinted at a more aggressive strategy for bringing first-party games to PC. The recent simultaneous release of Helldivers 2 on PS5 and PC resulted in impressive engagement on the PC platform, indicating potential for multi-platform releases to improve operating profit. While no explicit plans for more day-and-date PC releases of PS5 titles were mentioned, Totoki's comments suggest a potential shift in policy as he takes on a more hands-on role within Sony Interactive Entertainment.