"Sakurai's Stance: The Battle Against CGI Game Trailers"

Masahiro Sakurai, creator of Super Smash Bros. Ultimate, speaks out against CGI game trailers that lack actual gameplay footage, emphasizing the importance of showcasing gameplay to accurately represent a game's appeal. While acknowledging exceptions for certain franchises or creators, Sakurai urges developers to prioritize demonstrating gameplay early on. Nintendo has been praised for effectively combining CGI and gameplay footage in its trailers, with Sakurai's own franchise, Super Smash Bros. Ultimate, being a notable exception due to its established reputation.