Nike and Fortnite team up for ultimate sneaker experience.

Fortnite has collaborated with Nike's .Swoosh Web3 platform, which offers digital apparel and accessories sold as NFTs, but the alliance does not integrate NFTs into Fortnite. The collaboration involves a Nike-branded experience within Fortnite's Creative Mode, letting users go on the "ultimate Nike sneakerhunt" within a Fortnite game world. The experience can earn players a free in-game "back bling" or avatar accessory styled like a classic pair of Nike Air Max sneakers, but it is not tokenized as an NFT. However, .Swoosh users can earn a special achievement on their NFT-based ID for connecting their account to an Epic Games account via this promotion.