"Insights into Microsoft's Gaming Industry Rivalries"
TL;DR Summary
Xbox boss Phil Spencer revealed during the Microsoft FTC trial that the company had considered buying Zynga before the mobile game giant was acquired by Take-Two Interactive for $12.7 billion. Spencer said that Microsoft needed something bigger than Zynga to get started in the mobile gaming business. Microsoft eventually turned its attention to Activision, which is the largest publisher of mobile content outside of China, and acquired the company for $68.7 billion.
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- Xbox views PlayStation as a hostile competitor TweakTown
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