EA's Frostbite undergoes rebranding, offering teams freedom to explore alternative game engines

Electronic Arts (EA) is rebranding its in-house game engine, Frostbite, to emphasize its renewed focus on partnership with its studios. While Frostbite has been used by various EA-owned studios, including BioWare, for games like Mass Effect: Andromeda and Anthem, EA now states that its teams are free to choose other engines for game development. The company aims to make Frostbite the best choice for its games but acknowledges the option for studios to explore alternative engines. The rebranding includes a new logo representing the collaborative relationships within Frostbite.