EA Sports FC Reveals New Logo and Soccer Game After Ending 30-Year FIFA Deal.

Electronic Arts has officially unveiled its new brand image, 'EA Sports FC', which will replace the FIFA brand in video game football. The new brand will be debuted in more than 100 matches across the biggest leagues in the world, with more details to come in July. The design takes inspiration from the sport of football and its culture, with triangles being a dominant shape. FIFA has previously said it will work with other developers to launch a new line of football games, but assures fans that there will only ever be one "authentic" FIFA game.