Celebrate 30 Years of PlayStation with Nostalgic PS5 Updates and Deals

At EGX in London, PlayStation veterans shared stories from the brand's 30-year history, highlighting key moments and strategies that shaped its success. Initially, Sony Europe aimed to sell 3 million PS1s in three years but exceeded expectations with 10 million units sold. PlayStation's marketing targeted youth culture, giving consoles to influencers in the club scene. The PS2 faced skepticism but became the best-selling console, while PS3 struggled initially due to high costs and competition. Innovative products like EyeToy and SingStar were risky but successful, and strategic exclusivity deals, such as with Grand Theft Auto, helped counter Xbox's emergence.