Blizzard President: Players Demand Constant New Content

Blizzard's president, Mike Ybarra, acknowledges the challenge of meeting players' demands for new content every day, while maintaining high-quality standards. He emphasized the need to strike a balance between satisfying players' desire for frequent updates and ensuring a positive player experience. Ybarra also mentioned that Blizzard is still refining its content release strategy and exploring new IPs, including the possibility of non-live service games. Following Microsoft's acquisition of Activision Blizzard, Ybarra expressed a commitment to fostering a culture of trust, inclusion, and collaboration to continue delivering innovative gaming experiences.