Zwift introduces game-changing Play controllers for immersive fitness experience.

Zwift has launched its first-party game controller, the Zwift Play, which attaches to the handlebars and provides a full suite of input options, simplifying and improving the user experience. The controller allows for easy navigation throughout virtual worlds and programmable shortcuts, reducing the need to reach for a phone or keyboard while riding. The controller is launching alongside new software, with more games and multiplayer tournaments to come. The Zwift Play controllers are available in the USA and Europe, with an initial discount price of $100.