"Apple Card tempts customers with credit limit preview"

Apple is offering a credit limit preview with no impact on credit score to entice potential customers to apply for its credit card. The credit limit preview has always been available, but Apple is highlighting it to allay concerns about credit checks. The card has no annual, late, foreign transaction, processing, or hidden fees. Over the holidays, new customers were offered 5% cash back on all purchases through Christmas, and other sign-up incentives have included a $75 bonus. Despite costing partner bank Goldman Sachs over $1 billion in losses, the bank remains committed to Apple.