The Astonishing Advertising Costs of Las Vegas' Sphere Revealed

The Las Vegas Sphere, an 18,600-seat auditorium with advanced LED entertainment, has reportedly revealed sky-high advertising costs for brands wanting to utilize its 1.2 million LED lights on a massive immersive screen. According to leaked information, the Sphere is charging $450,000 for a single day of advertising, with the price increasing to $650,000 for a week. The project, which cost an estimated $2.3 billion, is a collaboration between Madison Square Garden and The Venetian Resort. The Sphere's opening night featured U2's 25-date residency, attracting thousands of fans and celebrities. Social media users are divided on whether the advertising costs are reasonable or too high.