Sega Explores Persona and Yakuza Movie Adaptations After Sonic's Success

Sega is looking to expand the success of its Sonic franchise beyond video games by adapting other IPs into movies, TV shows, and other mediums. The company has hinted at reviving other classical Sega IPs and mentioned Persona and Yakuza as potential adaptations. Sonic the Hedgehog's recent movie and TV outings have been successful, grossing millions at the box office. Sega is also exploring partnerships with Lego and Roblox to further expand its IPs. Additionally, Sega is developing its first "Super Game" project, which aims to go beyond the traditional framework of games.