Pokemon COO's Ambitious Plan: Keeping the Franchise Alive for Centuries

The Pokemon Company's COO, Takato Utsunomiya, expressed his ambition for the Pokemon franchise to last for centuries, surpassing its creators and current fanbase. Despite recent criticism from fans, the franchise continues to thrive and expand into various media platforms. Utsunomiya emphasized the importance of appealing to younger audiences while acknowledging the loyalty of the original fanbase, many of whom have passed their love for Pokemon onto their own children. The franchise's upcoming 30th anniversary in 2026 marks a significant milestone, and Utsunomiya aims to ensure that Pokemon remains relevant and engaging for generations to come.