Hot outfit, cold responses: a TikTok test of pretty privilege at Home Depot

Caroline Ricke’s TikTok experiment at Home Depot compared how male workers treated her in a glamorous black dress versus casual basketball-shorts-and-glasses attire; she says she was warmer and more helpful responses when she dressed casually, while others argue the camera presence and setup biased results, sparking a wider debate about “pretty privilege” in everyday shopping.