Finneas Crafts New Ubiquitous Intro for Apple Originals Amid Rebrand

Finneas created a minimalist, short mnemonic sound for Apple Originals to precede their shows and films, aiming for something memorable and cinematic despite its brevity. The project involved multiple versions and was inspired by the visual logo, with Finneas drawing on his musical background and familiarity with Apple to craft a sound that is both effective and unobtrusive. He values being an invisible contributor to art and is proud of his ongoing relationship with Apple.