"Zwift revolutionizes bike-based fitness with new 'Zwift Play' controllers"

Zwift has launched a new product called Zwift Play, which is a pair of controllers that wrap around the curve of your drop bars, allowing users to interact with Zwift while riding. The hardware is part of an effort to make it easier to interact with Zwift, which has been a hassle for users. The software has also been updated to address the lack of useability around steering, which has been enabled by default. The hardware is available for purchase in the US, UK, and EU for a limited time at $99/£99/€99, with an expected MSRP of $149/£149/€149.