Verizon Steers Clear of a Price War, Keeping Promotions Modest

Verizon has avoided launching a full-blown price war, sticking with modest promotions (like four lines for $100 with four iPhone 17s) to grow market share without hurting ARPU, while rivals haven’t slammed the brakes or launched bold retaliations. Analysts say the strategy centers on a customer-first approach rather than aggressive pricing, and the Q4 results will reveal whether more aggressive moves are needed to stem churn or capture more postpaid adds.