Unveiling the Sneaky Supermarket Trick to Make You Spend More

Supermarkets play music to lift the mood of shoppers, making their decision-making on shopping items more intuitive rather than needs-based. Shoppers tend to buy as much as 10% more when music is played in the store during a tough workweek, but only purchase what they need on Fridays and the weekend. The positive power of music is less noticeable on weekends when people are essentially happier. Playing music when people are shopping on the weekend may even mean people buy less, possibly because it adds more stress to an already busy environment.