Ubisoft Believes Microtransactions Enhance Player Enjoyment

TL;DR Summary
Ubisoft claims that microtransactions enhance the enjoyment of premium games by allowing optional personalization and progression, a stance that has upset many hardcore gamers who see microtransactions as inappropriate for full-priced titles. The practice, introduced in 2017 with Assassin's Creed Origins, continues to be a point of contention, despite Ubisoft's assertions that these purchases are optional and cosmetic.
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