Ryan Reynolds, Jason Bateman, and Donald Trump Launch New Side Hustle

Celebrities like Ryan Reynolds, Donald Trump, and others are entering the mobile phone plan market by launching their own MVNOs, inspired by Reynolds' success with Mint Mobile. These brands aim to capitalize on their fame by offering inexpensive, targeted plans, but face challenges in achieving scale and differentiation in a competitive industry. The trend reflects a broader strategy of monetizing celebrity influence across various sectors.