Max Plans Price Hike with Password-Sharing Crackdown

Warner Bros. Discovery (WBD) plans to increase subscription prices and implement password-sharing crackdowns for its Max streaming service to boost revenue. The company is also considering adding more advertisements, despite already offering an ad-supported version. These strategies aim to capitalize on the growing streaming market as WBD's other businesses, like cable and film, face declines. Additionally, WBD CEO David Zaslav advocates for more mergers and acquisitions in the streaming industry to enhance profitability, suggesting potential changes under a new U.S. administration.