Carriers Dominate iPhone Sales as Apple's Direct Sales Plummet

A new report from CIRP reveals that Apple's direct iPhone sales in the US have reached a new low, with carriers now accounting for almost 80% of iPhone purchases. During the pandemic, Apple experienced a surge in customers buying iPhones directly from the company, but the trend has since reversed. The shift is attributed to consumers returning to retail stores and the aggressive incentives offered by carriers, including free iPhones and attractive trade-in offers. This decline in direct sales means lower revenue for Apple, as customers are less likely to purchase AppleCare and other high-profit margin accessories from wireless carriers.