"Barnes & Noble's Revamped Approach: Back to Basics for Success"

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Source: The New York Times
"Barnes & Noble's Revamped Approach: Back to Basics for Success"
Photo: The New York Times
TL;DR Summary

Barnes & Noble, the largest brick-and-mortar bookseller in the US, is undergoing a back-to-basics redesign with a stronger emphasis on books. The new layouts feature lighter, brighter interiors with modular shelves designed for maximum flexibility. The company's CEO, James Daunt, who previously rescued Waterstones, aims to make Barnes & Noble more like independent bookstores and encourage browsing. The redesigned stores have separate alcoves for different subjects and shoppers, allowing for a more personalized shopping experience. The company has introduced the new look at several dozen locations and plans to open its largest new-format store next month.

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