ASUS and AMD Compete in the Evolving PC and AI Markets at COMPUTEX 2025

ASUS aims to increase its presence in the business PC market by offering robust, upgradeable computers with free on-device AI tools like ExpertMeet and AI Search, targeting small-to-medium businesses eager to explore AI's productivity benefits without subscription costs. The company plans to bundle these AI features with new AMD-powered PCs, while also maintaining traditional security and upgrade features to appeal to larger buyers. Despite high interest in AI, ASUS recognizes that many businesses are unsure how to utilize it effectively.