"Manual Transmission Dominates 2023 Toyota GR Supra Sales"

Toyota has reported that nearly half of all 2023 GR Supras sold have been equipped with a manual transmission, despite the initial lack of availability. This trend is not unique to Toyota, as other automakers like Cadillac and Acura are also experiencing high manual take rates for their sports cars. The increasing popularity of larger vehicles and the impending shift towards electrification may be driving enthusiasts to purchase vehicles with manual transmissions while they still can. This indicates a robust enthusiast market and suggests that the manual transmission may not be dying out just yet.