Self-Help Gurus Cash In on Impersonator AI for Personal Advice

Gurus in the self-help industry are selling AI chatbots that imitate their voices and styles to offer personalized advice via subscriptions. Prices highlighted include Matthew Hussey’s Matthew AI at $39/month, Tony Robbins’ life-coach bot at $99/month (with a $0.99 14-day intro), and Gabby Bernstein’s Gabby AI at $199/year. While these bots can scale to millions of conversations, experts say they don’t truly understand users or their relationships, raising questions about effectiveness and ethics as the business model profits from impersonation and scalable access.