"Nielsen Reports YouTube and Peacock Dominate US TV Streaming"
TL;DR Summary
The first streaming-exclusive NFL playoff game on Peacock contributed to the biggest day on streaming platforms ever measured by Nielsen, with January also featuring nine of the 10 highest volume days on streaming. The NFL game drove Peacock to its largest share of viewing for a month, while YouTube and Netflix remained the top individual streaming platforms. Additionally, sports, particularly the end of the NFL regular season and early playoff rounds, accounted for 28 percent of all broadcast viewing in January, with Netflix's "Fool Me Once" being the top streaming title for the month.
- Peacock NFL Playoff Game Led Biggest Streaming Day Ever, Nielsen Says Hollywood Reporter
- Nielsen crowns YouTube #1 Streamer in America 12 months straight! YouTube Official Blog
- YouTube dominates TV streaming in U.S., per Nielsen’s latest report TechCrunch
- Total TV Use Hit 4-Year High In January Thanks In Part To Peacock-Only NFL Playoff Game, Nielsen Says Deadline
- Nielsen stats show YouTube and Netflix dominating US TV streaming. The Verge
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