"ESPN Secures NCAA Women's Events in $920M, 8-Year Media Rights Mega Deal"
TL;DR Summary
The NCAA has secured an eight-year media rights deal with ESPN valued at $920 million, significantly increasing the annual value to more than $115 million, compared to the previous $40 million. The deal, starting September 1 and running through 2032, covers 40 NCAA championships, with a focus on women's events and includes international rights. This agreement, which is a substantial increase from the current contract, will also support production, marketing, and student-athlete benefits, highlighting the growing value of women's sports in the media rights landscape.
- NCAA and ESPN ink 8-year, $920 million media rights deal CNBC
- Women's Sports Drive Value of NCAA's New ESPN Deal The Wall Street Journal
- NCAA signs new $920M TV deal with ESPN Axios
- NCAA agrees to $920 million, 8-year deal with ESPN for women's March Madness, 39 other championships The Associated Press
- ESPN and NCAA reach 8-year, $920 million deal for rights to women's NCAA tournament and other events Yahoo Sports
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