Gen Z's Rise: Transforming the NBA Landscape

TL;DR Summary
The NBA is experiencing a significant generational shift with Gen Z stars like Tyrese Haliburton and Shai Gilgeous-Alexander leading the league, bringing a new age sensibility, social media engagement, and relatability that are transforming the sport's culture and fan interactions, marking a historic moment in league history.
- How the Gen Z Takeover Is Changing the NBA The Ringer
- Times, they are a changin’: Thunder vs. Pacers Finals highlights generational change sweeping NBA Yahoo Sports
- Column | The NBA’s newest power is scary young, scary different and scary good The Washington Post
- What the Oklahoma City Thunder and ‘77 Trail Blazers have in common OregonLive.com
- Gen Z is taking over the NBA Finals between Thunder and Pacers with youngest matchup in decades CBS News
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