Caitlin Clark: Making History in NIL Era

Iowa's Caitlin Clark made history by becoming the NCAA women’s basketball all-time leading scorer, breaking the record with a 3-pointer from center court. Her success has led to a surge in merchandise sales and brand deals, with her impact stretching across college basketball and Iowa athletics. With record-breaking crowds and a strong social media following, Clark's performance has positioned her as a star in the sport, and she is closing in on the men’s scoring record with the potential to continue making history.