"Super Bowl's Evolution: YouTube Stars, Creators, and Diversity Drive Viewer Engagement"
TL;DR Summary
YouTube's $2 billion per year commitment to NFL Sunday Ticket has helped boost YouTube TV's subscriber base to over 8 million, with the help of top creators promoting the service. The partnership aims to attract new, younger fans to the NFL by enlisting popular YouTube stars to create engaging content around the football season. The strategy has been successful in increasing viewership and engagement, with the NFL launching various shows on YouTube and collaborating with influencers to extend the reach of the sport.
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