Dana White Highlights UFC's Pandemic-Era Success

The COVID-19 pandemic significantly boosted the UFC's business, with CEO Dana White noting a 68% increase in their fan base during this period. The lack of other sports on TV led to a surge in pay-per-view buys and ticket sales, contributing to record revenues. The UFC's continued growth is evident in high-profile events and lucrative site fees, such as those in Saudi Arabia. As the UFC prepares to negotiate a new TV deal in 2025, potential bidders like Amazon and Netflix could drive financial gains beyond the current $1.5 billion ESPN contract.