Netflix MLB Debut Turns NFL Ad Shortfalls Into Make-Good Placements
TL;DR Summary
Netflix’s first MLB broadcast included make-good ads tied to NFL ad-guarantee shortfalls from the Christmas Cowboys–Commanders and Lions–Vikings games, after Netflix under-delivered on 18–54 viewership. With limited live sports since December, advertisers accepted make-goods during the MLB game, highlighting potential recurring challenges for cherry-picked live-event ads.
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