"Belichick's Impact: Patriots' Transformation from Underdog to Economic Giant"

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Source: The New York Times
"Belichick's Impact: Patriots' Transformation from Underdog to Economic Giant"
Photo: The New York Times
TL;DR Summary

The New England Patriots, once a struggling team, transformed into one of the most successful and valuable sports franchises in the world under the ownership of Robert K. Kraft and the leadership of coach Bill Belichick. Their two-decade run of success, which included six Super Bowl titles and a 76 percent regular-season win rate, elevated the team's brand to international recognition and a worth of approximately $7 billion, making them comparable to iconic sports franchises like the New York Yankees and the Dallas Cowboys.

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