"Unraveling the DeSantis Super PAC's $168 Million Failure"

The Never Back Down super PAC, supporting Florida Gov. Ron DeSantis, raised $145 million but faced internal turmoil, bitter disputes, and financial mismanagement, leading to a spectacular failure. The PAC's toxic implosion involved power struggles, leaked memos, and accusations of illegal coordination with the DeSantis campaign. The story offers a candid look at the tensions and skulduggery in presidential campaigns, with high-level insiders and consultants knifing each other amid mistrust and recrimination. The super PAC's reliance on star consultant Jeff Roe and his firm Axiom Strategies, along with the blurred lines between the PAC and the campaign, contributed to its downfall.