"Political Merchandise, AI Ads, and Biden's Reelection Challenges"

President Biden's alter ego, "Dark Brandon," has become an official part of his 2024 reelection campaign, with merchandise featuring a grinning Biden with red laser beams shooting out of his eyes. The meme originated from the conservative "Let's go Brandon!" slogan and was combined with other memes to create Dark Brandon. Democrats embraced the meme, depicting Biden as having superpowers, and the White House staff and Democratic politicians started using it. The campaign has not released figures on how much Dark Brandon merchandise it has sold, but an official said the meme "has been energizing."