DHS Ad Spend of $220M Outpaces Blockbusters, Noem Ousted

TL;DR Summary
Lawmakers grilled DHS Secretary Kristi Noem over a $220 million ad campaign, a spending plan she defended as legal and effective before being ousted this week; the cost, which includes media buys and admin fees, was shown to exceed the inflation-adjusted production budgets of 15 major films, underscoring concerns about bidding and contracting practices.
Topics:nation#advertising-spending#blockbuster-budgets#department-of-homeland-security#inflation-adjusted-budgets#kristi-noem#politics
- Kristi Noem's $220 million DHS ad campaigns cost more than some of Hollywood's biggest hits Business Insider
- Democrats are probing companies awarded a $220 million ad contract for ties to Noem, Lewandowski NBC News
- Newsom rips Noem as ‘Kosplay Barbie’ over $220M ad campaign, demands DHS release $500M for LA wildfires Fox News
- Kennedy: Noem was ‘dead as fried chicken’ after Senate hearing The Hill
- The $220M ad campaign that brought down Kristi Noem NewsNation
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