DeSantis faces challenges in campaign launch and social media presence.

Florida Governor Ron DeSantis announced his presidential run on Twitter through a Twitter Space event, which had a high of about 300,000 concurrent listeners and a total of 3.4 million listeners as of Thursday. However, these numbers fell short of the 10 million people DeSantis predicted would watch the event. The event was also dwarfed by past audio livestreams on Twitter, such as an interview of Elon Musk that had over three million concurrent listeners. The initial numbers from Twitter raise questions about whether any presidential candidate can ignore traditional media for their big campaign announcements.