"Minnesota's Winter Wellness: The Sauna Trend Sweeping the Midwest"

Sauna culture in Minnesota, rooted in the 1800s, has seen a surge in popularity, especially since the pandemic, as more people seek communal experiences. The tradition of sweating in saunas and then plunging into icy waters has become mainstream, with an explosion of sauna ventures in Minnesota and the upper Midwest. This practice, imported by the state's Nordic settlers, has become a way for Minnesotans to embrace the winter and form new bonds, attracting droves of enthusiasts to partake in the freeze-sweat cycle ritual.