"Max Takes Action Against Password-Sharing to Boost Streaming Profit"

1 min read
Source: Hollywood Reporter
"Max Takes Action Against Password-Sharing to Boost Streaming Profit"
Photo: Hollywood Reporter
TL;DR Summary

Warner Bros. Discovery's streaming service, Max, plans to crack down on password sharing starting late 2024 into 2025, following Netflix's successful implementation. The company sees this as a significant revenue opportunity and aims to maintain consistent profits in its streaming segment through globalization, expanding advertising tiers, and improving content slate. Disney has also updated its subscriber agreement to ban account sharing and will introduce new capabilities for account-sharers to start their own subscriptions.

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