Netflix's Data Transparency Push Reveals Shift in Viewership Patterns and Popular Shows

Netflix has released its first-ever biannual viewing report, marking a significant shift towards greater transparency for the streaming giant. The report covers six months of data and includes hours viewed for over 18,000 titles, representing 99% of all viewing on Netflix. This move comes as a response to calls from the creative community for more data transparency to better compensate creators. The report reveals interesting insights, such as the success of South Korean content and the significant portion of viewing hours coming from licensed titles. While Netflix's move may prompt more transparency in the industry, the company does not plan to license its own content to competitors.