McConaughey Trademarks Likeness to Fight AI Misuse

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Source: BBC
McConaughey Trademarks Likeness to Fight AI Misuse
Photo: BBC
TL;DR Summary

Oscar-winning actor Matthew McConaughey has registered trademarks on his image and voice with the US patent office to curb unauthorized AI use, including clips of his catchphrase; the move is described as a potential first for an actor using trademark law to protect likeness in the AI era, aiming to ensure consent and attribution in AI-generated content and to capture value created by new tech.

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