McConaughey deploys trademark shield to guard his AI likeness

TL;DR Summary
Matthew McConaughey has filed eight USPTO trademarks to protect his likeness in video and audio from AI misuse, seeking consent and attribution for any AI-generated representation. The proactive move—aided by his ElevenLabs ties—aims to deter unauthorized uses amid unclear AI-likeness rules and aligns with ongoing industry debates following SAG-AFTRA negotiations.
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- Matthew McConaughey Trademarks His Iconic Phrase ‘Alright, Alright, Alright’ in Attempt to Stop AI Misuse People.com
- Matthew McConaughey Trademarks ‘Alright, Alright, Alright!’ and Other IP as Legal Protections Against ‘AI Misuse’ Variety
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